SouthGate is a must-visit shopping destination. Home to over 50 shops, six restaurants, 99 homes and an 876-space underground car park, you'll find it right across from Bath's main bus and train stations, making it the ideal city centre shopping destination. Combining Bath's classic Georgian style buildings with modern public spaces, SouthGate Bath is a lively shopping centre where you'll find many of your favourite brands.
SouthGate Bath prides itself on being at the forefront of experiential shopping experiences with the introduction of immersive street art installations and interactive workshops. Always looking to lead the way with technology SouthGate has installed ticketless carparking machines, electric vehicle charging ports and is on the way to digitalise it’s advertising campaigns, in the form of digital display screens. The idea is to position these strategically around the shopping centre in high footfall and high dwell time areas, such as lift lobbies and carparks. Animated and interactive advertising has proven to be more successful than static imagery, we have only had to look at the success of video content on social media to realise the huge appetite from our consumers for this in today’s modern world.