Jake Xu

Co-founder & Director at Ready

About Jake Xu

Jake is the Co-Founder and Director at Ready, a Bath-based agency specialising in breakthrough promotional and tactical campaigns for consumer brands. Jake was born in Beijing and moved to Bath in 1999 to study. His career started at Future Publishing, where he was the Online Editor for .net magazine. In 2007, Jake left Future to set up Ready with his brother Shane. The agency started life as a creative design boutique, but over the next 10 years has grown to become a strategic partner to an impressive list of clients including Boots, NBC Universal, Quidco, Burt’s Bees and Bauer Media. Today, Ready’s output focuses on content engagement and tactical campaign delivery.


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