George Hart

Managing Director at Tobooka

About George Hart

At just 23 years old, George embarked on the most challenging, yet rewarding, journey of his life (so far!) alongside co-founder Will. I was stuck in a high stress job in the city, and Will had just finished university. They decided to set up Tobooka after noticing a trend in the UK holiday market, but more on that later.

It was a perfect storm of luck and circumstances that lead them into this together, and it could not have worked better. Will brings the diligent, calculated and precise mindset that has allowed him to excel at UX design, marketing, data analysis and more. George brings the rapid decision making, accountability and confidence that have helped fuel the stakeholder management, sales and project management that when combined together have lead them to where they are today.



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