Dave McRobbie

Digital Strategist at DM2

About Dave McRobbie

Dave is a digital strategist (he’ll try and explain what that means at the event). He acts as an
independent consultant (and voice) for a number of growing and well-established businesses,
working to help them better understand how they can meet and design for ever changing human
needs, demands and expectations.

He is also a director of People Matter - a mental health technology start-up, Become – a product
innovation development business focused on human design and The Shoal, a creative collective
that focuses on providing innovation within the public, charity and third-sectors.

Dave also curates ‘Digital Unplugged’ a quarterly event in the West of Dorset, that connects and
brings together creatives, techies and scientists with the dual goals of understanding the ethical
future of tech and raising the profile and opportunity of digital-led services within that
geographical area. He is also a trustee of a mental health charity that supports those that fall
between NHS and private counselling services.

He has worked within media, fintech, digital and public sectors, at corporates and start-ups and
has led programmes as diverse as the creation of specialised social care services for the
government and the NHS, the design and build of fully integrated hotel booking engines and
today, the development of human focused, equitable and beneficial digital services and products.

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