All Dayer for Web Makers

9am - 5:30pm, Friday 26th October 2018

Join us for a whole day of talks covering some of the most exciting developments in web design/development and user/customer experience today.

About this event

This event has grown from just an afternoon at last year’s festival to a full day of practical and inspiring talks, presented in association with Pixel Pioneers.

We will explore a range of best practices and cutting-edge techniques, including how to transform web layouts with CSS Grid and CSS Variables, how to design for the next billion users in markets like India, how to use data to either design beautiful visualisations or drive business actions and create a personalised customer experience, and the importance of exploring wider issues beyond our product bubble.

Everyone is welcome, but the event is aimed in particular at web and UX designers, front-end developers, and product managers.


Here's the schedule in full:

9:30 - Jonny Rae-Evans - Designing for Good, and the Subtle Art of Not Killing Anyone

In light of the shift in politics and public opinion sweeping across the United States and Europe in recent years, it’s no surprise to see more and more designers pursuing a career in ethical design.

“Tech for good” is no longer merely a niche topic, and instead we’re finally seeing the great impact that ethical design can have upon the lives of people.

However, “designing for good” is often synonymous with “designing for the vulnerable” and with that comes a weight of responsibility. If a designer on a tech for good project makes a mistake, it isn’t a case of a client losing some money, or a company losing brand appeal, but it could actually result in a loss of life.

This talk will explore what it means to be a user experience designer in the tech for good sector, how to approach designing for vulnerable people, and how to avoid killing anyone.


10:15 - Melinda Klayman - Understanding Your Next Billion Users

If you are not your user then who is? Quite likely, it's not your neighbour or your family or anyone familiar to you. Probably it's someone who lives far away in another country, who speaks a different language, and has a completely different mental model from yours about how the world works both online and offline. In this talk you will learn more about people coming online for the first time and how to build products that will engage them.


11:20 - Jack Franklin - A red LEGO brick is always red: components on the web

This talk will explore the changes that have occurred in the front end space in the past few years and how we’ve aligned on the concepts of components being the key building block for frontend applications.

We’ll discuss how thinking of a web application as a tree of components, rather than discrete pages, leads to a more testable, maintainable and reliable codebase. We’ll look at how we can build predictable components, encapsulating perfectly the triumvirate of HTML, CSS and JS that can be combined to build reusable components.

Using React as our component library of choice, we’ll look at patterns that lead you down the path of reusability almost by default and how to walk the fine line between reusability and death by configuration.

Then we’ll explore the final piece of the puzzle: CSS. CSS goes against everything the componentised world stands for but its global, cascading nature can be tamed. I’ll show different approaches to combining your CSS with your components in order to fully encapsulate a component into a lovely, reusable lego brick.


12:05 - Michelle Barker - Super-powered Layouts with CSS Grid and CSS Variables

CSS Grid Layout has the ability to transform the way we build layouts on the web and has made things possible that were never possible before. This talk will provide an overview of the various methods for building layouts with CSS Grid and demonstrate how it can help us construct complex components.

Michelle will discuss how CSS Variables (custom properties) can bring even more power to our CSS and give us finer control over our responsive grids, and how these dynamic variables can be altered in CSS and Javascript to afford some exciting possibilities.


14:00 - Matt Curry - "Thank you for your custom, please come again" - Using Data to Achieve User Satisfaction in Ecommerce

In this session, Matt Curry from Lovehoney will talk through how data sells sex, how to move from user research to hypothesis and testing, how to plan a conversion strategy, looking beyond the data into customer motives and patterns, and how he's taken a Data Science driven approach to making a user's journey at Lovehoney truly satisfying.


14:45 - Mike Brondbjerg - Using Data as a Creative Material

Your data – with its stories and characteristics – contains the features, textures, peaks and troughs of your endeavours and is bound uniquely to you. Using this data as the seed in your creative process allows you to produce data art, design and visualisation, that has the uniqueness and serendipity of your endeavours embedded within it.

Mike will look at how data, in one form or another, connects all of his projects and how he’s used it in very different ways.


15:50 - Tara Ojo -

Life as a “junior” developer can be intense, overwhelming, but rewarding. Hundreds of tools available, jargon for days and endless questions. Let’s explore, through the eyes and thoughts of a recent junior dev, how employers, mentors and communities, can better support the juniors they work with. Including what junior devs can be doing now to move on to the next level.


16:35 - Simona Cotin - Machine learning and the quest for building a better world

Machine learning is changing the way we live our lives as we speak. Data is being processed by some learning algorithms out there and turned into knowledge that helps us navigate our way to work, improves our communication by finding and correcting our spelling errors, gives us movie and restaurant recommendations and helps us find our better half. But there’s a dark side to that too — the data that’s being fed to these algorithms carries our day-to-day bias and can lead to building an even more segregated world. Let’s explore our options when architecting this new powerful way of building software for a better world.


17:15 End and drinks

Join us at All Bar One, just opposite the Guildhall, for a drink on us and more networking.


9am - 5:30pm, Friday 26th October 2018


Guildhall Guildhall, High Street, City Centre, Bath, BA1 5AW

Venue Accessibility

Fully Accessible



Guildhall, High Street, City Centre, Bath, BA1 5AW

Map Loading