About this event
I want to introduce voice activation and smart speakers as a great channel for marketeers to take advantage of. The UK is now the global player in terms of adoption, with 40% of homes connected to the device.
Voice commerce is already a thing and it’s going to disrupt the commerce ecosystem before everybody realises. There’s a lot of anticipation around this category of devices specifically, with Juniper Research estimating $164 billion in transactions made by smart home devices in 2025, more than 630% higher than the estimated $22 billion of 2020.
There are many ways of using smart speakers, so through some of the case studies we have I want to inspire marketeers to start trying the channel and embracing it as part of future Mkt campaigns.