About this event
Personalisation in technology for the blue dot generation. A presentation by a twenty something female, and a blue dot consumer.
In this modern world we are surrounded by tech. Tech to wear, tech to watch, tech to talk to, tech to absorb - the market seems completely saturated with all kinds of technology. No longer do we expect to find things in the world, we expect the world (and tech) to come to us. We are the blue dot generation.
What is the blue dot I hear you ask? It is the one on google maps, which you press in order for the world to find you. You no longer use maps to locate yourself in the world, you expect the 'blue dot' to appear and find you.
This means that users expect a ‘blue dot’, a personalised experience in retail - so much so that they are put in the centre, they are this 'blue dot' and the world revolves around them.
Cue: technology that places the CONSUMER in the centre. Technology today MUST replicate this feeling and put users in the centre. In retail, users want this personal experience and it is through innovative technologies that we can achieve this.
What’s the Future of Authentication?
In the past, we had the password and PIN. Today, we have alternative technologies such as
biometrics and social logins.
Where is authentication heading in the future?
With cyberattacks on the rise, businesses and enterprises have been investing in strong, reliable cybersecurity. Having said so, data protection should be engaging and innovative, given today’s age of interactive technologies and consumers. So join Luke Briner, CTO at cybersecurity company PixelPin and CISSP-certified security expert, to learn why alternative authentication platforms are proving more effective than traditional passwords and flawed biometric methods.
Whether you’re a CTO, ambitious developer, or just outright curious about the new, exuberant direction in which authentication is heading, join Luke and the rest of us to gain insight into why the future is no place for ineffective passwords and fingerprint scanners.
The Huntsman - Elder Room
The Huntsman, 1 Terrace Walk, North Parade, Bath, BA1 1LY