The Great Data Takeaway : Loyalty Programmes Open to Disruption

2:30pm - 3:30pm, Tuesday 23rd October 2018

  • Past Festival Event

Explore how disruptive the ‘right to data portability’ could be for traditional loyalty programmes and B2C organisations.

MyLife Digital

Event host

About this event

GDPR: Working Party 29 clearly states that any personal data (and associated data) collected and processed by automated means, and using consent or contract as the lawful bases, is subject to the ‘right to data portability’. This will allow for consumers [data subjects] to receive the personal data that they have provided to a controller, in a structured, commonly used and machine-readable format, and to transmit the data to another controller. For example, the titles of books purchased by an individual from an online bookstore, or the songs listened to via a music streaming service represent types of associated personal data that are generally within the scope of data portability – because they are processed under the contract lawful basis.

The presentation will seek to explore how disruptive this could be for traditional loyalty programmes. Transactional data collected by one controller could be transferred to another to demonstrate the data subject’s value to them and immediately earn benefits. Together with the ‘right to erasure’ option available, we believe the loyalty sector will see significant disruption as previously unregulated markets suddenly need to open up their data – as already seen in the energy sector and the banking sector as a result of PSD2.


No.15 Great Pulteney

No.15 Great Pulteney, 15 Great Pulteney St, Bath, BA2 4BR

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