About this event
Most of us know that when we visit a website, we’re tracked using innocuous sounding things called cookies. But what many of us don’t know is how big businesses are collecting more of our personal data than ever and using it to “optimise” their communications with us.
During his talk James will show you how we willingly offer up our privacy in exchange for digital trinkets. He’ll also reveal how you can use similar techniques to grow profit and fully lever your brand’s relationship with web visitors, without compromising your ethics.
This talk is perfect for marketers and business owners who want a bigger return from their investment in websites, advertising and their CRM platform.
This event is part of a trio. Why not book your spot on these two events and even come along to the networking breakfast before hand.