Lean Content Marketing

1pm - 2pm, Wednesday 24th October 2018

Grow your business without exhausting yourself.

Lean Content

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About this event

Do more with less: win more clients, save time, and embrace ‘broccoli’ content.

Stop spending time on content that doesn’t win you business, and instead use a leaner approach to marketing.

It’s tempting to feel today that digital marketing should be an ongoing, omni-channel activity. The truth is that spreading your message too thinly won’t generate valuable leads. Impressions and clicks are not the same as real ROI.
The pressure to ‘get stuff out there’ can feel overwhelming, so how can you make tactical decisions about where to focus your efforts? Jo Duncan, author of ‘Lean Content Marketing’ and founder of a new kind of content agency, will give you a new, actionable philosophy to cut through the digital deluge and save your business valuable time.

The trick is to stop spending time on content that doesn’t win you business, and instead use a leaner approach to marketing. With more time and energy freed up, you can start answering your customers’ questions with content that positions you as an expert. Less really is more.

Three key takeaways:

  • How to streamline your content marketing, to save you time and money
  • How to focus on one key message, so that all stakeholders in your business know your proposition
  • Write and disseminate content that answers your customer's questions

Location

Apex Hotel

Apex Hotel, James St W, Bath, BA1 2DA

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