EF Dinner - Outside Insight with Jorn Lyseggen

6:30pm - 10:30pm, Wednesday 18th October 2017

  • Past Festival Event

Navigating a world drowning in data. This year we're lucky to be able to offer 10 festival goers the opportunity to attend the Executive…

Executive Foundation

Event host

About this event

This year we're lucky to be able to offer 10 festival goers the opportunity to attend the Executive Foundation Dinner. Tickets are normally £100+ VAT but we're lottery-ing these spaces out to wristband holders at no extra cost (kindly provided by event co-host, Storm Consultancy). Click "register now" to be in with a chance of winning.

Full event description

The world today is drowning in data.There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our ‘digital breadcrumbs’ - from job postings to online news, social media, online ad spend and more.

As a result, we’re on the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that encompass industry-wide, external data to paint a more complete picture of a brand’s opportunities and threats and uncover forward-looking insights, in real time.

Jorn Lyseggen is the CEO of Meltwater: a company that develops and markets media monitoring and business intelligence software. The company was founded in 2002 in a shack in Norway with just $15,000 start-up money. Now, the company employs more than 1,000 people in 60 offices across six continents and has over 23,000 clients across the world. Jorn also founded the Meltwater Entrepreneurial School of Technology, a training programme and seed fund for African entrepreneurs.

In Outside Insight, Lyseggen argues that the Internet has changed the way we make decisions but the way executives make decisions hasn't changed at all. Board members focus on internal data when everyday competitors are leaving behind online breadcrumbs filled with valuable external data. This could be a job advert, filing a new patent, launching a new product, social media and more. Using insights gleaned from this data will help companies to look ahead and make more informed decisions.

Lyseggen is the leader who first explained how to think differently about data, and his team is leading the charge in helping companies make better business decisions.

Dress Code - Business Casual (no jeans)


Bailbrook House Hotel

Bailbrook House Hotel, Eveleigh Avenue, Bath, BA1 7JD

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