About this event
Azeem and Josh share their digital marketing experiences to help you make informed decisions about your organisations content, website activity, user experience and performance.
For the beginners out there, Azeem will cover an introduction to Google Tag Manager and Google Analytics, giving you a how to guide on getting engagement metrics in to Analytics.
Josh will follow with a higher level talk to help you structure your data and get insights from Google Analytics including some advanced tips for Google Tag Manager users:
- Ensuring clean data & avoiding common google analytics pitfalls
- Structuring your data for success & sending event data via GTM
- Variables and tag management - keeping you sane
There will be time at the end for discussion and questions.