The Importance of Being Famous (Branding and Differentiation)

2pm - 3pm, Wednesday 20th October 2021

Damien will talk through his 'brand key' which is a simple framework used with multiple companies over the years that allows senior management to work out what they should be famous for.

About this event

I believe that one of the most important aspects for any company to get right is their banding and how it differentiates them. If somebody interacted with your business for 1 minute, what would they remember in a month? This is as true for B2B companies as it is for B2C.

Many companies don't have the conviction to really stand for something clear and different and tend to hide behind a set of visions, mission statements and brand positioning that means nothing to everybody.

I will talk through my 'brand key' which is a super simple framework I have used with multiple companies over the years that allows senior mgt to work out what they should be famous for. It is one page long but can change a business overnight. 

I will also show you how it is working for The Filter...

 

When

2pm - 3pm, Wednesday 20th October 2021

Where

The Guild Coworking Hub The Guild Coworking Hub, High Street, Bath, BA1 5EB

Venue Accessibility

Fully Accessible

Hosted By

Location

The Guild Coworking Hub

The Guild Coworking Hub, High Street, Bath, BA1 5EB

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