About this event
The average email open rate is 18%. That means 82% of people have taken the trouble to sign up for a newsletter and now ignore it. What a wanton waste of one of the most important marketing assets any business owns.
Why do so many email campaigns lack imagination? Because too many businesses see them as a selling tool and not much more. Because businesses spend too little time thinking about how they can be interesting, give value to their readers and build a community.
This talk will explain how to build a community around your email newsletters which will help deliver long-term and sustainable business growth.
Topics covered include:
- Why use email as a marketing tool.
- Setting objectives.
- Understanding your readers.
- Building and growing a community (not an email list).
- The customer journey.
- Writing headlines and content.
- Calls to action.
- Timing and other tips.
Audience: This event is for those who already have a basic knowledge and use email marketing, but are looking for encouragement and ideas to get more out of it.