About this event
For over a decade, marketing has pulled businesses towards a 'disruptive' mindset. A confluence of internet-based disintermediation and seminal books like 'The Lean Start-Up' created a galaxy of tech companies which pulled and then subsumed the rest of business with its way of doing business. The 'move fast and break things' and 'MVP' became as ubiquitous as ideas like the 'American Dream' did in the last century. However, Covid changed all of that abruptly. This presentation explores the reasons and evidence why that era ended during the pandemic, and links the recent thinking among economists, sociologists and business leaders around what the post-disruption world looks like.